It’s a good news/bad news situation at its classic best. Your firm has the ability to receive orders or contracts but you are challenged with restrictions or unavailability of inventory and PO (purchase order) financing. Financing a business based on assets such as inventory and orders in coming has never been more of a challenge in Canada.When we speak to clients we advise there is no one method that seems to handle all inventory and P O finance challenges. But the good news is that via a variety of effective business financing tools you can employ you are in a position to generate working capital and cash flow from these two asset categories. Let’s examine some real world strategies that have made sense for clients.The root of the problem is simply, you have orders and contracts, but those will potentially be lost to a competitor. Conventional wisdom is that you go to your bank and ask for financing to support inventory and purchase orders. As you may have experienced, we aren’t big believers in conventional wisdom on that matter!However, utilizing a convention purchase order funding source does allow you to purchase product and get your suppliers paid, thus facilitating you ability to deliver to your customers.One of the main benefits that many clients don’t realize is that inventory financing and P O financing don’t necessarily require your firm to have a long or strong credit history; the focus on structuring the transaction is around the inventory being financing and the general credit worthiness of your client, who will be paying yourself or the inventory or P O financing firmThe overall process is fairly simply and easy to understand when it comes to putting the transaction together successfully. On receipt of your confirmed purchase order your supplier is paid via cash or a letter of credit. Your firm of course completes final shipment of the product, which typically involves some additional time on your firms part. On shipment and of course payment from your customer the transaction is in effect settled. In a true pure po financing scenario the P O funder is paid immediately on your invoicing of the product. That is facilitated by your firm selling the receivable via a factoring type transaction as soon as you have generated the invoice.There are always limitations to this type of financing – so things we look for early in the transaction are the ultimate remarket ability of your product in case there is a transaction risk. Naturally, as we stated, the overall credit worthiness of your customer is key, his receipt of goods and payment in effect closes the transaction.Inventory financing and PO financing are generally more expensive than traditional financing, due mainly to the significant transaction risk that the lender takes. Therefore we strong recommend that your firm has solid gross margins in the 25% range to cover the associated costs of a po financing, inventory financing transaction that also factors in the time it takes to get paid by your client, as that typically adds 30-60 days on to the whole cycle of the transaction.If there is one great tip of ‘ secret’ that we share with clients its simply that the best method of ensuring financing in the manner we have outlined is to consider an asset based line of credit. Coupled with a facility that will finance your purchase orders this is the ultimate working capital tool that will allow you to grow business quickly and significantly. This type of facility is generally a non bank facility and is offered by independent finance firms.Speak to a trusted, credible and experienced Canadian business financing advisor who will assist you putting together a working capital and cash flow solution that works!
Options on Financing a Business Via P O Financing and Inventory Financing
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How to Market Your Business Using Google Local
Google Local is a feature of Google that allows you to sell your products and services locally, for free. Because Google is so popular, many people now use it instead of the Yellow Pages to find products and services they are looking for. The reasons are many, but one reason is that Google Local is convenient, and it also offers Google Maps. Customers no longer have to call and get directions; all they have to do is pull up the maps to find you.Another element of this is that you may put the map on your website. This is added convenience for your customer because your customer doesn’t have to go back to Google to find you. They can use the map on your site. Even if you run your business online and work from home, Google Local is still a good choice for promoting your business.For example, if you’re a copywriter, you may offer your services through Google Local for those who are looking for copywriters in their area. Instead of meeting in your home, or wherever you meet, you will meet the client at a place of his/her choice.This gives you a lot of flexibility with your business, as well as opening the door to new customers you may not have considered. Even if you don’t have a website, or an online presence, Google Local is allows you to advertise online for free.Getting started with Google Local is really very easy. The first thing you need to do is to sign up for a Google account. (It’s free.) If you already have one, then go to the Google search engine and type in Google Local. Click on the link and then sign into your account.Add your listing. You want to make your listing as complete as possible. This means including any links to any websites you may own, as well as a complete description of your business. The more complete your profile, the more it will help you drive business to your site.Once you have completed your profile, then Google will give you a choice on how you verify your listing. You may either verify your listing over the phone or through the mail. This part usually takes about two weeks, but once it’s done, your listing goes live.Whether you run your business online or offline, Google Local is an easy way to drive traffic to your business. You don’t need a website, and it will give your offline business a presence online.
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How Social Media Allies and Upsides Your SEO Efforts?
SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.
And, quite reasonably, they are the two most decisive factors in the online marketing sphere.
But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.
Do we intend to say that social media directly encourages your Search engine rankings?
The simple answer could be NO!
You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.
Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.
Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.
The Relationship Between Social Metrics & SEO
Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.
But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.
This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.
Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.
Nevertheless, is there an Indirect way that social media influences search engine rankings?
And, this was embellished in the Cutt’s video itself.
He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.
Benefits of Social Media for Business
A Linkable Opportunity
As most social media consists of links to other websites, site owners and content creators can use it to promote their content.
You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.
Here’s how this happens-
As you use social media, there might have been countless times that some articles impacted you.
The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.
Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.
You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions
Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.
These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.
Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.
So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.
This is called the power of positive mentions.
Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.
You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.
Social Media For Searches
You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.
As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.
You will find similar responses to Pinterest and Instagram.
Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.
In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.
Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.
Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.
Changing The Idea Of SEO
We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.
Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.
You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.
Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.